"Warming Up to the Needs of Today's Homebuyers and Owners"

by Peter Mosca, President of BAK Communications

December 6th, 2006

Control. Cost-efficiencies. Choice. These are three of many reasons why radiant heat is gaining in popularity with today's time-strapped, environmentally-conscious, value-driven homeowners. For builders, radiant heat can help drive higher profits and bring back to market Gen X and Gen Y buyers who purchase products and services that afford them control, cost- efficiencies and choice.

"Electric radiant floor heat is more efficient than forced air or convection heat for two reasons: first, because comfort can be achieved at a lower set point on the thermostat, typically 65 to 67 degrees F for electric radiant heat as opposed to 71 to 74 degrees F for forced or hot air heat; and, second because electric radiant heat does not heat the air, but rather it heats objects, including human beings, in the same manner that the sun warms objects behind a window on a cold winter day," explained Steven D. Bench, Managing Member, Heatizon Systems. "While it is true that hot air rises it is also true that heat has a propensity to go to cold. The hot air produced by a forced air convection heating system carries the heat with it towards the ceiling where it is not needed, resulting in wasted energy and a higher set point at the thermostat to achieve comfort."...

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About the author Peter Mosca:

Peter is president and founder of BAK Communications, Inc. He has over seventeen years of communications consulting experience, serving a variety of nonprofit organizations.

Peter’s principal consulting focuses are public speaking and media relations development and content delivery and management.

Peter began his business career writing for several New Jersey newspapers, where he cultivated his interviewing and reporting skills. From there, he joined Treasury Communications, an east coast consulting firm. He was later employed by the New York State Society of CPAs and the New Jersey Association of Realtors, where he earned three National Association of Realtors (NAR) Certificates of Scholastic Achievement.

Peter has also received numerous national and statewide awards for his work, including the American Society of Association Executives Advance America Award, National Association of Realtors Publications Excellence Award, Four New Jersey Society of Association Executives Gold Crown Communiqué Awards, and a New Jersey Ad Club Honors Certificate.